Virgil Abloh's First Louis Vuitton Designs Have Arrived In London

The wait for Virgil Abloh fans is over: the first items from the designer’s debut Louis Vuitton collection are available to buy. The spring/summer 2019 menswear designs are on sale in a concept pop-up store in Mayfair, London, that is based on the inspirations Abloh drew on for the collection.

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And so, motifs from The Wizard of Oz manifest themselves in wild forests and poppy fields in the 2,000 sq ft townhouse space on Bruton Street. The ready-to-wear, which ranges from tailoring to hoodies, and soon-to-be cult accessories, are displayed in a transparent box printed with the LV monogram in a rainbow of colours reminiscent of the gradient runway of the Palais-Royal Garden show in Paris.

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